Deliveroo vs RestApp

When Deliveroo provides the delivery rider, restaurants typically pay around 25%-35% commission per order (often reported above 35% all-in), dropping to roughly 13%-14% if you use your own riders and free or low for collection-only. On top of that there's 20% VAT on the commission, payment processing fees, refund clawbacks, and a one-off onboarding fee of about £510 inc VAT, so the real cost of a delivery order frequently exceeds 35%. RestApp charges 0% commission on orders through your own site and apps, so the order value stays with you and you pay a simple monthly plan instead.

No. When a diner orders in the Deliveroo app, that customer belongs to Deliveroo, not your restaurant. Deliveroo controls the customer data and relationship and gives restaurants only limited, largely anonymised insights via its Hub, so you can't directly email, message or remarket to those diners or run your own loyalty independently. With RestApp, customers order through your own branded website and iOS/Android apps, so you own the customer data and have a direct relationship with every diner.

No. Diners order under the Deliveroo brand in the Deliveroo app, not on a website or native apps of your own, and Deliveroo is not a point-of-sale system - it only offers an API to integrate the POS you already have. RestApp includes your own branded ordering website plus native iOS and Android apps, a built-in cloud EPOS, e-menu/QR table ordering, and loyalty in one platform, with 24/7 support.

Often, yes. Beyond commission, Deliveroo sells Adverts (Marketer Adverts) on a cost-per-click pay-to-rank basis, with bids starting around £0.25, to push your listing into homepage carousels, search results and top placements, plus Deliveroo-run promotions and discounts you fund. So visibility against competing restaurants becomes a recurring extra cost. RestApp has no pay-to-rank fees - customers come straight to your own site and apps, so you aren't bidding against other restaurants for attention.

Yes. Many restaurants keep Deliveroo running as one discovery channel while launching their own RestApp ordering site, apps and EPOS, then steer their repeat and loyal customers to the commission-free channel where each order costs 0% instead of 25%-35%. RestApp helps set up your menu, branding, EPOS and loyalty, with 24/7 support throughout the move.